Editorial Press Stay
For journalists, editors and writers working towards editorial consideration. Nothing is promised in return for the stay: coverage is never guaranteed and editorial independence sits with the writer and the publication.
How it works
One marketplace, two journeys.
Journalists and influencers can discover hotels and Stay Opportunities, or publish a Brief explaining what they need. Hotels can find relevant Briefs, put their property forward or invite a suitable person. The hotel decides whom it accepts, and the conversation, confirmation and outcome stay connected.
Choose your journey
- 01
List
Create your property profile and publish the hosted stays you would like to offer.
- 02
Get discovered
Vetted journalists and influencers find your property and its Stay Opportunities from around the world.
- 03
Match
Browse relevant Briefs, put your property forward, review Stay Requests and invite suitable people to a live opportunity.
- 04
Host
Confirm the stay, agree what is included and welcome them. Editorial coverage is never guaranteed; agreed creator content is recorded up front.
- 05
Measure
Record the coverage and content that follows and see it in your Performance & Impact reporting.
Acting for a hotel?
PR agencies, freelance PR consultants and other authorised representatives follow the hotel journey. Create the hotel account and property, then choose the role that shows you are acting on the property's behalf during signup.
Two kinds of Press Stay
Editorial and creator stays stay separate.
Hosted Creator Collaboration
For creators producing agreed content. Deliverables, timings, usage rights and disclosure obligations are recorded before the stay, so both sides know exactly what was agreed.
An Open Media Opportunity is not a third arrangement. It simply means a hotel is open to considering either pathway; every confirmed stay is still agreed as an Editorial Press Stay or a Hosted Creator Collaboration before it takes place.
Common questions
- What is a Press Stay?
- A Press Stay is a hosted hotel visit arranged for a journalist or influencer so they can experience a property first hand. It is a long-established hospitality PR technique, and it is where our name comes from.
- Who can join PressStays.com?
- Hotels and hospitality properties join as paying members. Journalists and influencers apply as Storytellers and, once approved, use the platform free of charge.
- How are journalists and creators vetted?
- Every applicant submits professional details about their work, outlets and audience, accepts the current terms and is reviewed by our team before being approved. Until someone has genuinely created their account, applied and been approved, they are not visible to hotels and cannot use the marketplace.
- Is coverage guaranteed?
- No. On an Editorial Press Stay, coverage is never guaranteed and editorial independence stays with the journalist and their publication. On a Hosted Creator Collaboration, specific content can be agreed in advance and is recorded on the platform.
- What is the difference between an Editorial Press Stay and a Hosted Creator Collaboration?
- An Editorial Press Stay supports genuine editorial consideration, with no agreed deliverable. A Hosted Creator Collaboration is an agreed exchange in which the creator produces specified content, with disclosure requirements and usage rights set out before the stay. We keep the two models deliberately separate.
- How much does hotel membership cost?
- Standard membership is £299 plus VAT per property, per month, billed monthly. Membership includes up to five live Stay Opportunities per property at any one time; drafts, paused and closed opportunities do not count towards the live limit. Membership begins with a six-month minimum term, followed by three full months' notice, so the earliest a new membership can end is after nine months.
- Can hotel groups join?
- Yes. Standard membership is £299 plus VAT per property, per month. Each property requires its own active membership before it can publish opportunities. Invite your team to help manage your PressStays account — with up to five users for properties and up to ten for PR agencies. Managing a larger portfolio? Contact us to discuss your requirements.
- Can PR agencies and freelancers use PressStays.com for clients?
- Yes. PR agencies, freelance PR consultants and other authorised representatives use the hotel route, create or manage the hotel they represent and identify their role during signup. Each property needs its own active membership.