Discover
Help hotels and credible journalists and influencers find one another, from wherever they are in the world.
Created by Pic PR
We spent years arranging press stays. Then we built the platform we wished existed.
PressStays.com was created by Pic PR, one of the UK's most decorated PR agencies. With over 15 years' experience and hospitality at the heart of its work, the agency turned a process it knows first hand into one dedicated place for hotels, journalists and influencers.
The provenance
Hospitality PR experience, shaped into a platform.
Pic PR spends every day identifying, developing and placing stories. Through its work with hotels and hospitality businesses, the team sees how often properties overlook their own bank of genuine news hooks — from people and menus to milestones, experiences and meaningful change.
Journalists want stories, while hotels are often sitting on far more of them than they realise. PressStays.com makes those natural stories easier for journalists and influencers to discover, then brings the organisation of the resulting Press Stay into one professional place. Pic PR itself uses the platform in its day-to-day work for hotel clients.
Agency experience
Hospitality expertise, recognised by the industry.
Pic PR has achieved 80+ award wins and finalist nominations in major PR awards in the last five years alone. Its particular experience in hospitality campaigns is central to that record — and to the practical thinking behind PressStays.com.
The problem behind the platform
The difficult part was never just making the introduction.
A successful press stay depends on discovery, introductions, establishing fit, agreeing the arrangement and what is included, communicating clearly, confirming the visit, following up and recording what came from it. Each step matters to the hotel and to the visiting professional.
Establish the fit
Give both sides the professional context they need before a hotel decides whom it will accept and host.
Agree and arrange
Record the arrangement, inclusions and expectations, then keep communication and confirmation together.
Follow through
Support the stay, the follow-up and a factual record of the coverage or agreed content that ultimately resulted.
So Pic PR built PressStays.com
One place for the whole press stay journey.
Hotels can be discovered, find journalists and influencers actively looking for properties and invite suitable people, while retaining control over whom they accept. Approved members can discover distinctive properties with stories waiting to be told. The arrangement, communication and outcome stay connected from beginning to end.
Editorial Press Stays
For genuine editorial consideration, with no promised coverage and editorial independence protected.
Hosted Creator Collaborations
Hospitality-based collaborations where content, timings, usage and disclosure are agreed before the stay.
A focused PR tool
PressStays.com is not a complete PR programme.
It helps hotels surface natural stories and organise Press Stays. Pic PR's wider work goes further: finding stories where the obvious story does not exist, developing creative campaigns, media relations, visual storytelling and broader communications.
A year of PressStays.com for around the cost of one month of agency PR.
Pic PR's full PR retainers start from £3,500 + VAT per month. A full year of PressStays.com membership is £3,588 + VAT per property.
In other words, for around the same cost as one month with a PR agency, a hotel can be on PressStays.com for an entire year — discovering journalists and influencers, promoting its Stay Opportunities and stories, arranging Press Stays and building media relationships.
PressStays.com isn't a replacement for a full PR programme. It's a focused, cost-effective PR tool that helps more hotels get themselves in front of the right people.
Explore Pic PRProfessional access
A considered marketplace, not an open directory.
Every journalist and influencer application is reviewed before marketplace access. Hotels decide who they accept and host. Editorial independence is protected, creator expectations are agreed in advance, and both sides work to shared Professional Standards.
Read our Professional StandardsOur name
Why PressStays.com?
The Press Stay is the thing we do. It is the industry's own term for a hosted media visit, and it has been quietly producing the travel coverage people read for as long as travel journalism has existed. We added the .com because that is where the marketplace lives.
PS… would love to see you.
The next press stay should be easier to arrange — and easier to account for.
Choose the route that fits your work.