Advice

Practical advice for better Press Stays.

Guidance for hotels, journalists and influencers, informed by the day-to-day hospitality PR experience behind PressStays.com.

A distinctive hotel in the Scottish Highlands surrounded by dramatic hills

Latest guidance

Practical advice, grounded in real hospitality PR.

6 September 2026

What is a Press Stay? A guide for hotels

How hosted media visits work, what hotels should expect, and why editorial visits and creator collaborations need different arrangements.

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13 September 2026

How hotels can get more from journalist and influencer stays

Practical guidance on choosing the right people, setting clear arrangements, preparing your team and following up professionally.

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20 September 2026

What journalists and influencers should include in a hotel Press Stay request

What to include about your work, plans, dates, guests, editorial angle or content proposal when approaching a hotel.

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The principles behind a good hosted stay.

Our Professional Standards set out the difference between editorial independence and agreed creator content, and the conduct expected from both sides.

Read our Professional Standards